Why Sustainability in Fashion Matters

The Collins dictionary defines ‘Sustainability’ as ‘Avoidance of the depletion of natural resources in order to maintain an ecological balance.’ 

In the context of fashion, the word 'Sustainable' touches on the fashion industry’s mindful uses of garments that aid issues within the environment. In recent years, fast fashion, characterized by rapid production and consumption, has led to severe consequences for the environment, causing a rise in the demand for sustainable clothing. 

From excessive water usage and pollution to textile waste and the exploitation of workers, the fast fashion industry has left a detrimental mark on our planet. Sustainable fashion offers an alternative approach that aims to mitigate these issues. 

By embracing sustainable clothing, we can reduce our reliance on non-renewable resources like petroleum and decrease water consumption, leading to a more sustainable use of our planet’s resources. Promoting the concept of “reduce, reuse, and recycle,” sustainable fashion opts for high-quality pieces, in order to minimize textile waste and landfill accumulation. 

In order to achieve such fashion, choose natural and organic fabrics when shopping. Opt for fabrics like organic cotton, linen, hemp, or Tencel, which have a smaller environmental footprint compared to synthetic materials like polyester. Researching and supporting fashion brands that prioritize sustainability, transparency, and ethical practices in their production processes can also help you. These fashion brands include: Veja, Reformation, Adidas, Levi’s, Girlfriend Collective, and Anine Bing. Practicing clothing care is also a good way to embrace sustainability. Extend the lifespan of your garment through proper care, such as washing them at lower temperatures, line drying, and repairing minor damages.

Sustainable fashion is not just a passing trend; it is a necessary step towards a more responsible and conscious industry. By understanding the environmental impact of fast fashion and adopting sustainable practices, we can collectively shape a more stylish and sustainable future. Redefine your relationship with fashion and make choices that positively impact both the planet and your personal style.

Olivia Ogle

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Quality vs. Quantity: The Eternal Debate in Fashion