Our VIM Directors snag amazing internships, and they want to share their experiences and tips with you! Today, our PR Director Madison Blain is here to tell us a little bit about her Account Internship.
Name: Madison Blain
Major/Minor: Advertising Major + Public Relations Minor
VIM Position: PR Director
Where You Interned: Commonwealth//McCann Advertising Agency
Internship Title: Account Intern
Location of Internship: Detroit
What was a day at your internship like?
Every day was actually completely different. Most days I would assist my team with customer relations management assets including email, direct mail, information trigger pieces and more. The focus of the advertising agency includes all things Chevrolet, so my specific team would actually help create those pamphlets, emails, posters etc. that you get when you want more information about a specific vehicle. I had no idea that this team even existed before I started!
What is the most important thing that you learned from your internship?
The most important piece of advice I learned while interning here is to never be bored. Once in a while I would have a slow day and not have much to do, but I made sure to never sit and do nothing. It is important to utilize all of your time there, even if you are simply browsing the brand’s website. Always find something productive to do, because often times not everyone is going to tell you what to work on. You are not doing any good by sitting and doing nothing.
What was your favorite part about your internship?
My favorite part was all of it, but I loved working with such amazing people. My team was so easy to talk to and work with; I felt like a part of the CW family! There were also 12 other interns that I would often work with on different teams and we all got along so well.
What was the dress code for your internship?
The dress code was business casual, like jeans and a nice top. I was on the account side of advertising as opposed to the creative side, so I would often visit our clients. I would have to dress slightly more professional when I had meetings with them!
Do you have an extravagant moment that you experienced at your internship?
I was able to participate in a promotional video for Chevy with a bunch of the other interns! I got to spend an entire day at the Mildford Proving Grounds working with the Commonwealth/McCann production team!
What are your thoughts on sending thank you notes after your internship is done?
This was the most difficult part for me personally because I never really heard any advice on this. My last day I made sure to write not only my entire team individual thank you notes, but anyone in the office who had helped me at all during my time there. For my managers, I purchased a nice bottle of wine for each of them because I felt it was appropriate for my specific environment. It was a simple but thoughtful gesture!